Ananas Anam and its ‘natural leather alternative’ Piñatex® are the brainchild and vision of ‘ethical entrepreneur’ Dr Carmen Hijosa. Concerned by the toxic impact of mass-produced leather and polluting synthetic textiles seen by Dr Carmen Hijosa during her time in the Philippines advising on the leather industry, Carmen set out on a mission to find an alternative process and product. Piñatex® – a plant-based, non-woven textile made from pineapple leaf fibre – is the result of seven years of development. It continues to evolve and develop, along with the company that produces and manufactures the textile, Ananas Anam.
For those of you who receive our monthly newsletter, you will know that Ariel and I stumbled across Piñatex® at the Grand Designs Exhibition in London earlier this year. The textile was showcased as one of Keven McCloud’s ‘Green Heroes’ – and we can completely understand why.
Piñatex® is made from what is thought of – or was formerly thought of – as a waste product of pineapple agriculture – the leaf. Farmers, therefore, benefit from a new income stream without any additional costs. There is no need for additional water, land, fertiliser, etc. Pineapple fibres are used in traditional Filipino woven garments – and this local tradition is what helped to inspire Carmen, and her vision. A lot can be learnt from the local communities – from those who have lived in harmony with and adapted to their surroundings for years and generations.
‘Design is not just about product.
Design is about responsibility.’ – Dr. Carmen Hijosa
This quote from the Ananas Anam CEO captures the ethos behind Piñatex®. Social and environmental responsibility is at the heart of Dr Carmen Hijosa’s vision; a vision for a more sustainable future. The company’s guiding principles centre around a high social impact with a low environmental one.
And it’s not just about sustainability. It’s also about innovation – of thinking outside the box to come up with solutions for processes, practices and behaviours that have become the status quo. It’s about sustainability through innovation.
A business or a cause?
Significantly, Piñatex® is commercially viable and at the same time supports pineapple farming communities in the Philippines. Profits and a purpose. Helpfully, in the press pack sent to us by Ananas Anam, they define social enterprise as ‘an organisation that applies commercial strategies to maximize improvement in human and environmental well-being – including social impact.’ We are no longer in a world where there are two sides of the fence, profit (i.e. business) and nonprofit – perhaps we are starting to sit together on that fence. These two worlds seem to be coming closer together.
Piñatex® is being used in a variety of ways – finding its way into our everyday life. It’s being used by a number of designers including for footwear, other fashion items, furniture as well as automobile interiors. We see this as the future. You don’t have to reject a certain lifestyle in its entirety to want to or be able to make a difference, to have a social impact. It’s something we can all be a part of, day to day.
Let’s hope that more of us and more businesses follow Dr Carmen Hijosa’s lead. Carmen we salute you. Pineapples will never be the same again!
In next week’s Wednesday blog I speak to founder of CorkYogis, Lara Sengupta, and find out what she has been up to since Dragons’ Den (see our last blog post, ‘In the pursuit of profit or social purpose‘) and what the future holds for yogis of the cork kind…
Until next time #liveslow, #livesustainably
Sign up to our monthly newsletter to become a member of the bíku family and to get the best offers on our bíku treehouse holidays in our Spring 2018 crowdfund.