Wellness tourism: the naked truth

Wellness tourism: the naked truth

Wellness tourism: the naked truth

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I have always assumed that any travel outside of business travel has some kind of health benefit to the traveller. We use holidays, after all, as respite and escape from the daily grind. But holidays can be stressful in themselves, and we can find it hard – even on holiday – to truly ‘switch off’. In today’s age of social media and 24-hour digital connectivity it’s not surprising that travel focused exclusively on benefiting the mind, body and soul – wellness tourism – has grown and continues to grow exponentially.

Wellness tourism is expanding 50 per cent faster than the overall tourism industry; it is set to be a $679 billion market by the end of 2017[1]. The Virtuoso Blog puts wellness tourism at 15 per cent of global travel – second only to cultural tourism. And, with wellness travellers spending 130 per cent more than the average traveller[2], the tourism industry will make sure that this trend is here to stay!

‘We shape our buildings, and afterwards, they shape us’

The tourism industry is tapping in to the wider trends of the global $3.7 trillion wellness industry. ‘Wellness architecture’ – a trend identified in the Global Wellness Summit’s, ‘2017 Wellness Trends’ report – is particularly interesting. The report describes this as ‘creating designs and using materials that improve the health and happiness of the humans who actually live and work in them’. It goes on to say that ‘hotels and wellness retreats need to be leaders in the wellness architecture revolution’, and we could not agree more!

Wellness is a key focus for us and our architects, in designing the b í k u treehouse retreat. Put simply, we want to create buildings with a soul. This means working with and not against nature to make sure that our guests feel an intimate connection with their surroundings as well as with themselves. And treehouses, for us, are childhood dreams turned in to reality; they can inspire people to dream, as we did when we were children.

The sound of silence

The 2017 Wellness Trends report identifies ‘silence’ as another wellness trend. For me, personally, silence is my escapism, it’s how I try to stay sane in a world full of noise and chaos. To me the sound of silence is the sound of nature, away from man-made noise. It’s those Sunday summer days lounging in the countryside, lying on the grass and losing yourself gazing at the clouds, hearing the breeze in the trees and birds chirping. I haven’t done that in a while! The report describes this so well, as the ‘nature of noise’.

At b í k u – the retreat will be nestled in nature, sat within primary jungle on an isolated island – surrounded by all the natural sounds that Bocas del Toro (Panama) has to offer! For us, it doesn’t get much better than that.

Breathe at b í k u

Our b í k u treehouse retreat will be built for people to take a breath! To take a breath from the humdrum of modern life – and breathe in nature, community, place and culture. We want our guests’ experience to be a unique one. We want guests to feel ‘wellness’ from start to finish, tailored to each individual – from farm-to-table dining, the silence of nature, nature walks, quiet canoeing, to surfing, sailing, yoga, meditation and more! We will offer the added wellness of mind, knowing that by just supporting b í k u and staying with us you will be benefiting the local community, as we will reinvest in social and environmental projects, locally.

Travel with a purpose, travel to be well – #liveslow and #livehappy

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Until the next time!

 

Footnotes

[1] CREST’s report, The Case for Responsible Travel: Trends & Statistics 2016

[2] The 2016 Virtuoso Luxe Report

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